Tik Tok & Streams

As a millennial that is aging gracefully, I’m starting to not like learning new apps and widgets. So when Tik Tok was first put on the map I made it a point not to even go near it. Due to Covid, I had nothing but time on my hands and I actually became hooked. I noticed that there are several songs that are remixed, mashed up, and chopped and screwed. I have to give to the kids they sure know how to morph music. There isn’t clear data on whether Tik Tok increases music streams directly as the music platforms and Tik Tok is separate. However, artists are reaping the benefits of Tik Tok indirectly. As videos with your music circulate the app more people are hearing you and your sound. Since Tik Tok only allows 15 second - 2-minute videos the sample might not be enough for some users. Driving them to streaming platforms to search, stream, and download your music. 

Meg The Stallion’s “Savage” earned its top stop because of the Tik Tok dancer that created a short dance to go with the song. That video has been dueted and recreated millions of times. Those millions of people might not be Meg fans but they sure did stream that song a music platforms to perfect the dance prior to uploading their video. This ripple effect allowed Meg to walk away with Song of the year. 

The moral of the story is, old dogs must learn new tricks if they want to stay relevant. Use Tik Tok to your advantage and also pay attention to the younger generation to see what’s hot.

If you haven’t gotten a copy of “Emerging Artist 101: Protecting Your Music” what are you waiting for? To get a copy of my ebook click here: Emerging Artist 101: Protecting Your Music